Meta “Care” Internal Campaign (2021-2022)

Initiated and led XFNs cultural initiative by crafting a narrative and creating community engagements as part of Meta’s “Return To Office” effort after the pandemic. Using the most recognized Facebook emoji “Care” in different scales and mediums to recognize boundless experience between digital and physical interactions in a whimsical way. Implemented in three parts - AR (collaboration with Brazil based AR creator, Fernando Gregório) as a main deliverable, and digital sharing and physical installation as AR triggers.