Guggenheim 60th Anniversary (2019-2020)

Strategized the visual language and standard of the Guggenheim brand by shaping a diverse range of institutional campaigns including the 60th anniversary, and evergreen materials such as visitor brochures and admission tickets to elevate the cohesive visitor experience. Positioned the Guggenheim’s landmark architecture and history at the center of the storytelling while aligning the institution's main identity with global affiliates such as Guggenheim Venice, Bilbao, and Abu Dhabi.