Meta Open Arts Branding (2020-2022)

Led a brand initiative with both strategy and visual system to introduce Open Arts in partnership with an external agency,  2x4, and and program launch sizzle reel with Builders Club. Established a clear vision and defined the future of the art program in relation to the corporate visual identity and brand architecture. Created a unique, dynamic, and responsive identity using shining color effects to express ideas of openness and creativity while maintaining the color and typographic system of the Facebook branding system.